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Nestle: Le Club
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View the Perrier Le Club Case Study by Ogilvy & Mather Paris. Perrier, the ultimate refreshment for when things get hot, launched a new online experience, “Le Club Perrier,” a digital extension of the brand’s television campaign. “Le Club Perrier” provides a never-before-seen online experience that evolves based on viewership. The more viewers of the online video, the hotter the party becomes. See http://awards-showcase.net/perrier/club/
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