Heritage incense stick: rockstar

Lighting an incense stick morning, evening and before going out on an important work (like writing an exam) is a ritual borne of tradition in India. But the need of the hour for Agency, cut the crap was to connect with the new generation that regards tradition as old-fashioned. An iconic Bollywood song was re-mixed in rock style. The lyrics go 'my shoes are Japanese, my trousers are European, my cap is Russian, yet my heart is Indian.'