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Scania: Norway
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Scania unveiled a call for entries campaign through CP+B Sweden with a difference, by placing competition invites for their annual Drivers Competition in the places where you'd find the world’s most talented drivers. Including one of the world’s most challenging, and dangerous roads – the road to Balsas, in Peru. By placing invites on challenging roads and parking bays, Scania highlights the skill and safety awareness required to be a good truck driver, and a Scania Driver’s competition winner. Scania’s search for the world’s best drivers has begun.
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