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Pepsi Max: Top Mates

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As men get into their Twenties they find it harder to spend time with their mates. Clemenger BBDO wanted to give them a tool that helped them get back that time.

So they created an app that turned hanging out into a game that actually rewarded men for spending time together.

By 'bumping' phones, mates recorded the time spent together. 'Stealth Tools' helped guys escape commitments by physically and digitally masking their whereabouts, allowing them to spend even more time with their mates.
Credits Other credits

Marketing Director: Dans Maher

Brand Manager: Adam Burling

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