UBank: The Fall

A man contemplating his life while falling 30,000 feet from a plane is the centrepiece of a new campaign for UBank, created by The Monkeys, Sydney.

Taking a light-hearted approach to the big questions in life, the commercial encourages Australians to ask themselves whether they could be getting more from their bank.

The new brand positioning 'Since Today' fits perfectly with UBank's aim to empower people and turn their good intentions into actions. It positions UBank as the catalyst for changing the way people bank.