Mc Donald's: Come as you are

McDonald’s and BETC Euro RSCG, Paris are writing the next chapter of the “Come as you are” story.On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into the new McDonald’s outdoor print campaign. Everyone who participated left with a personalised version of the print – with their own face on it!