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Skittles: Mentor
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Los Angeles-based Boxer Films director Rodrigo Garcia Saiz blends offbeat humor and a dash of surrealism with adolescent awkwardness in three :30 spots for the Skittles 'Taste The Rainbow' campaign out of DDB, Chicago.
The stylized yet understated campaign consists of a series of spots, including "Bleachers", "Cranky" and "Mentor", each infusing a deadpan sensibility to a quirky array of characters in various situations. From a boy afflicted with a fictional Skittles-pox disease in "Bleachers" to a character whose friends are taking advantage of the tastiness of her Skittles-brow in "Mentor", each spot reveals the comically ludicrous world of Skittles.
SVP, Executive Creative Director: Mark Gross Related |
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