Hell Pizza: Burnt Slice

To promote Hell Pizza acquiring the hottest chilli sauce in the world, BC&F Auckland has produced the Pizza Roulette campaign. At no extra cost you can have one drop of HELL FIRE on a random slice of any pizza. The campaign consists of Adshels, instore posters and an EDM that has garnered some interest on the Internet, reaching the front page of reddit and a like from Brad's mum on Facebook.