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Buick: Quiet World


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Tool Director Erich Joiner delivers a lighthearted campaign introducing General Motors' latest ride. In addition to the three-spot campaign, Joiner also created a full-length behind the scenes video for featured artist Neon Trees. The overall effort was built around a program integration on the March 11 episode of The Celebrity Apprentice.
Other credits

Client: Buick

Spot Title: Unexpected, Quiet World, Tour Bus

Air Date: March 2012



Agency: Leo Burnett Detroit

Worldwide ECD: peter mchugh

EVP/ECD: Steve Chavez

ACDs: Steve Glinski, Tim Thomas

VP/EP: Jennie Hochthanner

Senior Producer: Mark Nicholas



Production Company: Tool

Director: Erich Joiner

Executive Producer: Brian Latt, Dustin Callif, Oliver Fuselier



Editing Company: The Whitehouse

Editor: Jon Hopp

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