TV ad: PMU: Lake

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On the 10th March, PMU and its jockeys embark upon on a new campaign with Publicis Conseil, Paris which will cause a stir (again!).In 2012, PMU continues to pursue its strategy at the heart of the horseracing business with a new campaign which has a double purpose: to reinforce the positioning of the brand in the big money win segment and to make PMU a fun and popular brand.