Nissan Navara: Queenslander

This radio commercial was created by Whybin TBWA Tequila, Melbourne to promote 'The Queenslander’ – a special edition of the popular Australian utility vehicle the Nissan Navara. Since the Navara Queenslander is only available to Queenslanders — those who live in this northern state of Australia — the idea was that you needed to pass ‘The Queenslander Test’ to own one, avoiding imposters. The constant rivalry between Queensland and neighbouring states made the idea relevant, and to 'real' Queenslanders the car was even more desirable.