Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: April 4th 2012
Interactive

Volkswagen Beetle: Hitchhike With a Like

Embed Video
Top 6: April 4th 2012
The idea of the game is to allow Facebook fans that 'iked' it, to virtually hitchhike to the greatest cities in Europe, getting picked up by different Beetle drivers each time. The game is accessible, easy to play and fun. Cities featured are carefully chosen hubs known for cultural and musical events, or considered design or architectural icons in Europe. Every ride is unique and generates an irreplaceable travel experience for the gamer. To bring out a truly innovative work with an unambiguous interactivity level, Tribal DDB Amsterdam worked very closely with Facebook.

There are 64 various characters driving 64 uniquely designed Beetle cars. Each of the 256 different rides has surprising stories and outcomes; there are opportunities to earn extra points, unlock prizes and discover originally composed music tracks bringing the gaming experience to another level. Music is a central part of this campaign taking a leading role in determining the 'driving the spirit' as each ride has its own soundtrack reflecting the characteristics of the of the Beetle driver.
Credits Other credits

Account team: Belinda Schoeppe, Dorothea Iwanski, Thomas Hildebrandt

Producers: Jeroen Jedeloo, Jolly Banerjee

Project management: Jeroen Jedeloo, Leon Snelleman, Siebren Benedictus

Strategy team: Peter Hayden, Alistair Beattie, Niels Bellaar, Miranda van Gendt

Interactive Designer: Robin Cenijn

Interface Designer: Leon van Hoof, Joeri Kiekenbosch

Technical lead: Jan Willem Penterman

Motion design/editor: Gijs van den Ende, Simon Murtaugh



Production Companies: B-Reel, Mediamonks

Director: Wesley ter Haar

Executive Producer: Quinten Beek



3D animation: Prime focus

Producer: Sharon McCain



Sound Design: Keiser Sound Studios

Sound Engineer: Ruben de Winther

Producer at Kaiser Sound Studios: Nathalie Tappin



Music: MassiveMusic Amsterdam

Producer: Dieuwertje Heuvelings, Joep Beving

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news