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Weetabix: Dad's Day out
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The new campaign focuses on the role that Weetabix Golden Syrup can play in helping families through a particularly busy day, featuring a light-hearted series of events in which an exhausted dad desperately tries to keep up with his energetic and exuberant young boy. Created by BBH London, the ad builds on the ‘Fuel for big days’ campaign strategy adopted by the Weetabix brand,
BBH Team Director: Luke Algar Related
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