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Top 6: April 25th 2012

Coca Cola: Hug Me Machine

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Top 6: April 25th 2012
"Happiness is contagious. The Coca-Cola Hug Machine created by Ogilvy & Mather Singapore is a simple idea to spread some happiness," explained Leonardo O'Grady, ASEAN IMC Director, The Coca-Cola Company. "Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large. "

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