Nyt Weekly supplement: HELSINKI BATTLE CASE BOARD 1

COMPETITION WHERE THREE TEAMS TRIED TO MAKE THE CITY AN EVEN BETTER PLACE TO LIVE. The teams get points based on Battle points, Facebook likes, YouTube views, Twitter tweets and Campaign site views. Nyt magazine the weekly supplement of Helsingin Sanomat.Hundreds of interesting things happen in Helsinki every week – from festivals to world class street artists and from a day of pop-up restaurants to kissing in the taxi queue. Helsinki lives right here, right now.But more is definitely more. So 358 Helsinki increased the buzz around town by organising the Nyt Battle. In the competition we sent out three teams to make the city an even better place to live.

At the start of the day, each team got an envelope full of missions for the day. There were a lot, and they were divided according to difficulty. The teams had to prioritise, which ones they’d try to complete during the seven hours. You got more points for the hard ones. Tasks included a breakdance show, challenging a celebrity to a rock-paper-scissors duel, performing live music in the streets and more. Some tasks were focused on enjoying Helsinki’s goings-on and others made life more fun for the locals.Each team had a leader – one was led by musician and actor Siiri Nordin, another by rapper Edu Kehäkettunen and the third by chef and restarurant owner Tomi Björck.Three cameramen followed the teams through the day and recorded everything. The footage is published regularly on the Nyt website and articles are written about the battle in the weekly magazine and daily at nyt.fi. More material was published on YouTube and Facebook where
readers participate – the teams also get points based on Facebook likes and YouTube views.



Nyt Battle Youtube channel:
http://www.youtube.com/user/NytBattle

Few exampleTasks:
Solve a crime
http://www.youtube.com/watch?v=-ip2gstODhw&context=C410bc87ADvjVQa1PpcFMxZw7inU-gTPOThqWhcm8u4U5h69Imapk=

Have a piercing
http://www.youtube.com/watch?v=avO8hMXOK1E&context=C49a4751ADv