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Esurance: Savings Whiplash

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Created in partnership with global ad agency Leo Burnett, Esurance's new TV spot connects with the audience by mocking the extreme amount of savings messages advertised by insurance companies, and ultimately proving that Esurance was literally built to cost less - and can therefore offer a true message of savings, because it's just a natural part of how they do business. "Savings Whiplash" is the sixth spot in Esurance's campaign, "Insurance for a Modern World" and features well-known actor John Krasinski as the voiceover.
Other credits

Client/Campaign: Esurance "Insurance for a Modern World"

Ad: "Savings Whiplash"

Agency: Leo Burnett

Chief Creative Officer: Susan Credle

SVP, Creative Director: Sarah Block and Eric Routenberg

Art Director: Sarah Block

Copywriter: Eric Routenberg

Executive Producer: Matt Blitz

Production Company: Green Dot FILMS

Director: Omri Cohen


Music Company: "Jam Man" by Chet Atkins (licensed track)

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