Outdoor ad: Israel Aids Task Force: The Erase Post Card

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HIV carriers face stigma on a daily basis. Perhaps one of the most hurtful implications is the disappearance of close friends.What the person who scanned the post card felt for a brief moment – is what HIV carriers feel all the time.The card was first distributed in Israel.
Since then more than a million copies have been distributed in 13 countries worldwide.
A continuing campaign from Shalmor Avnon Amichay/Y&R Interactive Tel Aviv