St Vincent de Paul Society: Jacques

To demonstrate Matthew Talbot Homeless services effectiveness in getting people off the street and drive donations, George Patterson Y&R, Sydney created life-sized silhouettes of rehabilitated individuals and placed these silhouettes in the spots where they once slept and begged. Urban Art Deliver Stories of Hope. The silhouettes housed emotional stories explaining the individuals' circumstances and ultimate recovery and offered the reader an instant opportunity to sponsor the potential of someone else currently in need via a scanned QR code and URL address.