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Serta: Mattress Heist


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In this spot, the famous Serta Counting Sheep break into Serta’s headquarters and find the Serta Perfect Sleeper. They also uncover proprietary research outlining how the mattress solves the five most common sleep problems. In order to save their livelihood and get troubled sleepers to count sheep again, the Counting Sheep create a scheme to steal the mattress. As the herd makes their getaway with the mattress atop their back, one remarks how great the mattress feels—comedically emphasizing the comfort of the Perfect Sleeper.
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SVP, Director of Broadcast Production - Brian Dooley

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