Vinnies: Signed Finds

George Patterson Y&R Sydney has developed a multi-platform campaign for Vinnies designed to drive foot traffic through the charity's 253 stores across NSW. 'Signed Finds' has recruited leading local and international music artists to donate autographed, pre-loved, personal items that are hidden in Vinnies outlets throughout the state. Fans of these bands can search for hints about the shirts' whereabouts through a dedicated Facebook page and then hit the stores to find them.