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Interactive
Melbourne Writers Festival: Stories Unbound
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How does the Melbourne Writers Festival engage with its ‘committed’ audience beyond the ten days of the festival? - Cue ‘Stories Unbound’, a digital platform created by JWT Melbourne and inspired by the notion that stories exist everywhere and can come from everyone and anyone. Story lovers can now read, write and importantly, geotag stories to any location, anywhere in the world. Along with contributing to a 37% increase in ticket sales during the festival, the platform turned a ten day festival into a continuous event.
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