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AS Colour: Little Help Project Interactive Street Posters

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Creativity through t-shirt design is blowing up all over the world, however there are a whole lot of people who simply don't have the means to bring their designs to life. To give new designers a little help, DDB Group New Zealand along with clothing company AS Colour, took t-shirt designing to the street. All people had to do was design a cool t-shirt on the street posters, then upload a photo of it to Facebook and they could walk away with a wad of cash and their very own fashion label.
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Jenni Doubleday - Production Director

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