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Integrated
Sprint: "Dream"
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If your phone could truly sleep, what would it dream? A new interactive cinema experience created by Sprint in partnership with Team Sprint – integrated brand agency Digitas and ad agency Leo Burnett encourages moviegoers to turn off their mobile device in exchange for a custom mobile dream. At the outset of the user’s movie theater experience, Sprint’s 30-second PSA film directs people to text the word “dream” to 60602 before putting their mobile phone to sleep or turning the device off. Once the mobile is awakened after the movie, users will find a text prompt asking them to opt-in via Facebook. After opting-in, users are rewarded with a personalized 15-second film capturing what the device has been 'dreaming' while switched off.
Client/Ad or Campaign: Sprint's "Dream" Cinema PSA for NCM Theaters Related
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