Harpic: Toilet Confessions

CASE STUDY: To boost sales of Harpic White & Shine the client gave the agency the unenviable task of persuading consumers to clean the toilet every day, instead of their usual weekly clean. In research women told them a simple truth: Men make the mess and women are left to clean it up. From this insight Euro RSCG Australia created a fresh, entertaining platform to draw consumer's attention to daily toilet disasters: Harpic Toilet Confessions – where the men of Australia finally came clean for their toilet crimes. The agency launched the idea with traditional media, which included television, radio, newspapers, outdoor and online.We then encouraged men to visit our direct response website and create their own personalised apologies - these were then posted on social media our dishonour roll and sent via email.