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Web Film

AT&T: Daybreak

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Daybreak is an original immersive entertainment experience presented by AT&T in association with BBDO and Tim Kring, to give people a new way to experience storytelling across multiple layers of media.

The Daybreak action-adventure drama, which debuted on May 31 at, is told through five online films, two websites and a smartphone app, each exploring different facets of an exciting and complex character journey. It began on TV with Touch, the Fox series created by Tim Kring and starring Kiefer Sutherland, when a mysterious object called a dodecahedron was introduced in the final three episodes of the show. The dodecahedron is a “central character” in Daybreak.

Teaser advertising that debuted in Touch invited fans of the series to continue following the dodecahedron on, where a new narrative unfolds around Ben Wilkins, a reluctant hero trapped at the center of a global conspiracy. Ben will use innovation and technologies from AT&T on his quest to return the dodecahedron to its rightful place.

An underground group, called the Jack Boxers, assists Ben on his mission as he faces adversity from one of the world’s most powerful and corrupt families. Fans can support Ben by visiting and and interacting with bonus storyline content, the Daybreak characters and other fans. They can also tap into these channels to dig even deeper into the Daybreak universe.

In addition to, the series will also be posted on Hulu, YouTube,,, AT&T’s U-verse (video on demand), and various other AT&T properties.

In sum, Daybreak is a first-of-its kind interactive experience that redefines the way Hollywood and brands can collaborate to engage fans. The AT&T network and technology, developed to drive human progress, are at the core of the Daybreak story. The series features the HTC One X device in addition to the AT&T Translator and AT&T WatsonSM speech recognition technology – two proprietary technologies. Daybreak also introduces an AT&T Lab prototype called Air Graffiti, which uses GPS to enable friends to leave messages about certain locations.
Credits Other credits

Chairman & CCO: David Lubars

Senior Creative Director: David Carter

Senior Creative Director/Copy Writer: Adam Reeves

Executive Producer of Content & Development: Julian Katz

Executive Producer of Content & Development: Nicholas Gaul

Interactive Executive Producer: Clemens Brandt

Interactive Executive Producer: Joe Croson

Associate Interactive Producer: Emily Cohen

Producer, 2nd Unit: Jan Wieringa

Director of Photography: Curtis Wehr

Interactive Production Company: North Kingdom, Stockholm

Creative Director: Marcus Ivarsson

Client Director: Roger Stighäll

Producer: Mia Berggren

Production Manager: Linda Brockman

Senior Art Director: Jakob Nylund

Design Director: Robert Lindström

Lead 3D Artist: Mathias Lindgren

Technical Director: Einar Öberg

Designer: Jonas Eriksson

Junior Designer: Jim Olofsson

Senior UX:Alfredo Aponte

Junior UX: Ana Cecilia Martins

Junior Planner[s]: Begga Hauksdottir; Caitlin Sullivan

Mobile Production Company: Monterosa, Stockholm

Project manager: Johan Ståhle

Creative Director: Carl Bock

Technical Director: Anton Holmquist

Producer: Katrin Hjelm

Lead Interaction Designer: Hannes Wikström

Senior iOS Developer: Anders Frank

iOS Developer[s]: Anton Holmberg; Andreas Areschoug

Senior Android Developer[s]: Andreas Mattsson; Henric Malmberg

Interactive Sound Design: Dinahmoe

Sound Designer[s]: Johan Belin; Erik Brattlöf

Backend Development: Earth People

Backend Developer[s]: Fredrik Mjelle; Peder Fjällström

Editing: BUTCHER Editorial, Santa Monica

Editor[s]: David Henegar; Ray Daniels

Executive Producer: Rob Van

Post Supervisor: Chris Ott

Producer: Christina Neferis

Visual Effects: Zoic Studios

Executive Producer[s]: Gina Fiore; Eric McCasline

Creative Director: Simon Mowbray

VFX On-Set Supervisor: Mitch Drain

VFX Producer: Jennie Burnett

Head of Production: Ian Unterreiner

Art Director: Tony Meister

Executive Creative Directors/ Co-Owners: Loni Peristere & Chris Jones

Color Correction: Incendio, Venice

Colorist: Clark Muller

Colorist: Adolfo Martinelli

Executive Producer: Christina Caldwell

Composer: Bear McCreary

Post Production Sound: Wilshire Edit, Los Angeles

Supervising Sound Editor: William Dotson

Supervising DX/ADR Editor: Cathie Speakman

Sound Designer: Jeff Witcher

Sound Editor: Daryl Fontenault

Foley Recordist: Shawn Kennelly

Recording Studio: Wilshire Edit, Los Angeles

Supervising Sound Editor: William Dotson

Supervising DX/ADR Editor: Cathie Speakman

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