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Kraft: Generations


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Building on the success of the 2011 ("We're Not For Everyone" campaign and "Not For Every Relationship") campaigns, the Miracle Whip brand is continuing its tradition of bold marketing with a new 2012 campaign: "Keep an open mouth." We've galvanized our effort to fight against the prejudice that can pollute fresh minds about our creamy blend of sweet and tangy.
Credits Other credits

PRODUCTION COMPANY EP/ MANAGING PARTNER:

Kevin Byrne

EP: Cindy Becker

PRODUCTION COMPANY LINE PRODUCER:Brian Quinlan

DP: Darran Tiernan



AGENCY PRODUCER:Marianne Newton

ASSOCIATE PRODUCER: Cassie Abraham

CHIEF CREATIVE OFFICER:Ned Crowley

GROUP CREATIVE DIRECTOR:Dave Reger

GROUP CREATIVE DIRECTOR:Michael Straznickas

ACD:Brant Herzer

EDITOR: Deb Schimmel

EDITING COMPANY:Optimus

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