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Toyota FJ Cruiser: One Way In. One Way Out.

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CASE STUDY: To test the toughness and reliability of the new Toyota FJ Cruiser, Saatchi & Saatchi Sydney dropped two city guys in the middle of nowhere. The idea was to create online and broadcast content that allowed Australia to follow their journey back to civilisation.

One Way In. One Way Out.
Credits Other credits

Account Team:

Group Business Director: Ben Court

Senior Business Director: Amy Turnbull

Business Executive: Kate Bostock

Toyota Motor Corporation Australia

Division Manager, Marketing: Scott Thompson

Advertising Manager, Marketing: Adrian Weimers

Manager, Advertising Commercial Vehicles: Noni Rosengren

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