Smirnoff: Night Project

Smirnoff ran a campaign that asked NZ'ers to submit their best ideas for an extraordinary night out. They chose the best ones, put up the money and help but gave the winners just 1 week to pull the event off. Everything was filmed and turned into a TV series: The Smirnoff Night Project. The campaign was a hit with critics and viewers alike. The Sunday Star Times, The Listener and stuff.co.nz all had it as their TV 'pick of the week' and it doubled the stations viewership when it aired.