Tranz Scenic: See More of New Zealand by Train

Flying between New Zealand’s major cities is quick and cheap, so why bother taking the train?
For the scenery of course. Clemenger BBDO , Wellington photographed the whole 681km journey, joined the 31,509 images together. It ran as street posters, through a whole magazine from start to finish, around baggage carousels and we even got it onto a plane – running up and down the overhead lockers.