Integrated
Dulux NZ: What's Your Dulux Colour of New Zealand
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To demonstrate the extensive Dulux 'Colours of New Zealand’ range, we invited Kiwis to submit personal photos from the location that was most dear to them. These were uploaded to our website, tinted with the specific colour swatch for that location and displayed in our online gallery. We then took these tinted photos and created the entire campaign, including hundreds of one-off TV spots.
- Category Household, garden & pets
- Client Dulux NZ
- Agency Clemenger UnLtd
- Country New Zealand
- Uploaded 19 June, 2012
- Executive Creative Director
Philip Andrew - Producer
Martin Gray - Art Director
Brigid Alkema - Copywriter
Mitch Alison - Agency Producer
Scott McMillan - Digital creative
David Buck - Group Account Director
Linda Major - Account Director
Sam Hember - Digital Project Manager
Donal Devin - Visual Effects
Aaron Hilton
