Outdoor ad: The Smith Family: Winter Appeal

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Top 6: July 11th 2012

BMF, Sydney has created an interactive outdoor ad for The Smith Family Winter Appeal that will enable people to experience first hand what it means to be a disadvantaged child. BMF worked in partnership with JC Decaux to harness Panasonic's D-Imager and Microsoft's .Net technology to create an interactive outdoor ad that invites passers-by to interact with school children in the unit. As people approach the ad, the children onscreen run away from the viewer, demonstrating the isolation experienced by disadvantaged children.