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Top 6: July 4th 2012

Steinlager: Keep It Pure

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Top 6: July 4th 2012
Historically, Steinlager Pure has relied on big name overseas talent to give their appreciation for the Kiwi way of life. But in somewhat of a step-change for the brand, the latest campaign sees Lion and DDB Group collaborating with local hero Taika Waititi, who directs and stars in his unique interpretation of what it means to Keep It Pure.
Credits Other credits

Managing Partner - Scott Wallace

Steinlager Beer Marketing & Sponsorship Director - Danny Philips

Steinlager Marketing Manager - Todd Gordon

Steinlager Assistant Brand Manager - Janna Tipler

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