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Interactive

Golf 6 Cabriolet: Scroll Up


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Ogilvy, Cape Town were launching the new Golf 6 Cabriolet online. Because the top comes down, you can experience a lot more. But how do you show this in an innovative and engaging way? People visiting a web page expect to scroll down to view the rest of the page. We created an expanding display ad in the leader board of a popular motoring website that got people to scroll up. Up to the stratosphere and beyond. Average engagement time increased to 2 and a half minutes. And people got to experience a lot more with the new Golf 6 Cabriolet.
Credits Other credits

Head of Development: Umar Jakoet

Animator: Andrew Pullen

Art Buyer: Merle Bennett

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