Interactive ad: Mercury Energy: Good Energy Taxi

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Top 6: July 11th 2012

Introducing Mercury Energy as Good Energy Taxi - a taxi cab that runs on nothing but the good vibes between people: between passengers, the driver, pedestrians and anyone that might come into contact with it. Because instead of passengers having to pay for a fare with cash, the agency just asked them to pay with good energy, by having fun, by being kind and sharing their own good natured-ness with those around them. Every positive tweet, every Facebook like, and every generous act, gives the taxis battery a boost allowing it to go further, and to make its way around our city.

In only two weeks, the good energy generated by over 500 passengers fuelled the taxi over 2,700km and made hundreds of smiles and heaps of good deeds all possible. In doing so, the agency emphasized the "car" in good Karma. And paid it forward so no-one had to pay a fare. All hail the Good Energy Taxi.