TV ad: Old Spice: I Will Live Forever

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Venice, CA-based visual effects studio The Mission converts an undernourished, beardless geek into the paragon of manliness in a comical new :30 “I Will Live Forever” for Old Spice out of Wieden+Kennedy, Worldwide. The spot demonstrates how deodorant-doubling-as-motivational-tape not only encourages, but also grows muscles, beards and generally elevates milksops to demigods.

Client Old Spice
Agency Wieden + Kennedy
Production Biscuit Filmworks
Country United States of America
Uploaded 25 July, 2012

Credits

Director
Tim Godsall
Creative Director
Jason Bagley
Creative Director
Craig Allen
Art Director
Max Stinson
Copywriter
Jason Kreher
Agency Producer
Jeff Selis
Executive Producer
Holly Vega
Visual Effects
The Mission

Other credits

Management Supervisor: Michael Dalton

Account Supervisor: Diana Gonzalez

VFX Creative Director: Rob Trent

VFX Executive Producer: Michael Pardee

On Set VFX Supervisor: Michael Gibson

Flame: Max Harris, Katrina Salicrup, Colleen Smith

VFX Producer: Diana Cheng

Old Spice: I Will Live Forever

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Old Spice: I Will Live Forever

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