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Duracell Powermat: Day in the Life
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In a new integrated campaign for Duracell Powermat created by NY-based Woods Witt Dealy & Sons (WWD&S), Jay-Z stars in a commercial promoting the Duracell Powermat 24 Hour Power System, a portable device that allows users to charge their smartphones while on-the-go.
In addition to the TV spot and outdoor, other elements of the campaign include video, digital, mobile and social.
Broadcast Production: Hyatt Choate Related
Duracell Powermat: Center Power
Woods Witt Dealy & Sons (New York) 
Duracell Powermat: Jay-Z
Woods Witt Dealy & Sons (New York) 
Duracell Powermat: Never Sleeps
Woods Witt Dealy & Sons (New York) |
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