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TV

Chobani: Proudly With You

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Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Created by Leo Burnett New York, Chobani's Olympic marketing campaign "Proudly With You", is a fully integrated effort focused on capturing the community's pride in their contribution to the yogurt brand’s Olympic moment.

Set to air during the Olympic Opening Ceremony on July 27, the TV narrative shows the people of the Chobani community coming together to build a giant outdoor screen to watch the Olympics. It is the epitome of the American spirit, "if you dream it, you can achieve it". Directed by Friday Night Lights' Peter Berg, the spots feature the real people who came together to make Chobani the company that it is today: the farmers, truckers, plant workers and local community.
Other credits

EVP, Chief Creative Officer: Jay Benjamin

SVP, Executive Creative Directors: Michael Canning & Kieran Antill

Art Director: Stian Bugten

Copywriter: Simen Braathen

Executive Producer: Jeremy Fox

Production Company: Pony Show

Director: Peter Berg

VFX/SPX: Kilt

Editorial: Rock Paper Scissors

Music Company: Herd

Director of Photography: John Schwartzman

Media Agency: OMD

Digital Partner: Big Space Ship

PR: Fleishman Hillard

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