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Halfords: 'We Fit idents'

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Halfords has unveiled sponsorship idents for the Dave TV channel by DLKW Lowe, promoting its "We Fit" in-store service.In the spots, four characters present their own "how-to" guides by performing basic maintenance on their cars.The work was written by Fran Leach, art directed by Chris Bowsher and directed by James Haworth through The Sweet Shop.

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