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Top 6: August 15th 2012
Interactive
LG: Face-to-Facebook
Top 6: August 15th 2012
Y&R Auckland put the social back in social media. This 26-foot high, bricks-and-mortar LG Facebook wall in the Auckland CBD, aimed to engage with consumers face-to-face. For three straight days, all fan posts on the online LG Facebook page were performed live on the physical wall by a team of entertainers. Our banner ads doubled as live, interactive product demos, and we streamed the action live for those that couldn’t be there.
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