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Top 6: August 22nd 2012

Axe: Supplies

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Top 6: August 22nd 2012
To support and amplify the global Anarchy campaign, Axe is offering 60 lucky guys and girls the trip of a lifetime to a Caribbean island paradise. Axe, the male grooming brand from Unilever which is known as Lynx in the UK, has announced the next phase of its multi-channel marketing campaign to support its latest fragrance, Axe Anarchy: For Him and For Her.

From 14th August, Lynx fans in the UK will have the chance to become one of seven to win a pair of tickets to Anarchy Island - the brand's very own Caribbean island. Tickets will be up for grabs for fans who complete one of six virtual treasure hunts on the Lynx UK Facebook page on selected Tuesdays and Saturdays during August and early September.

All those who fail to win one of the six pairs will be entered into a prize draw to win the final pair of tickets. The 14 successful fans will then travel to Chaos Island at the end of the year to join other Lynx fans from around the world for an epic island party holiday.
Credits Other credits

BBH Team Manager: Keral Petal

BBH Team Director: Jen Omran

BBH Strategy Director: Tim Jones

Editor/Editing House: White House, London

Sound: Factory Studios

Music Composition: Nylon Studios, NY

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