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ARVO Beer: The Perfect Lager Project

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This is the story of Australia's first crowd-brewed beer. Part research project, part mobile game, part brewing brief – The Perfect Lager Project gave birth to not one, but two potentially perfect lagers, delivered in a unique 'split case' so beer drinkers could try both beers. But because there could only be one 'perfect', we handed the decision over to the experts – the public. When the results are in, the losing beer will be discontinued and Australia will have its champion.
Other credits

Managing Director: Matt Robinson

Creative Director: Matt Grogan

Client Partner: Larissa Best

Lead Creative Technologist: Peter Vahaviolos

Senior Art Director: John Jordan

Senior Copy Writer: Anton Posa

Designer: Chris Jeffree

Senior Producer: Ronit Ambarchi

Senior Producer: Jo Yates

Associate Producer: Marina Younger

Office Coordinator/Associate Producer: Peri Watkinson

Community Manager: Sophie Broad

FutureBrand collaborated on brand identity and positioning, Engine worked on film production, Pearman Media handled media buying, Premium Media ran launch event production, and Soup were responsible for recruitment of social influencers.

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