The Loerie Awards 2012: Better Ads for All

If you ask the general public their feelings on advertising, it's pretty universal. They hate ads. But what about the good ones, with an idea and a story? Well, that's different. They love those. With this film The Jupiter Drawing Room, Johannesburg build a case for creativity in advertising as vouched for by consumers themselves. The kind of work celebrated at The Loerie Awards, South Africa's premier annual advertising event. The ads referenced are past winners of Loerie Awards and the responses were completely genuine and unprompted.