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Sony MP3 Walkman: Soundaholics - Doctor

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The latest TV spot for Sony MP3 Walkman.

Creative Commentary
For some, sound is sacred. In this latest integrated campaign for Sony from Y&R Asia, we witness the plight of a group of "Soundaholics" - people who are addicted to sound. They find the ideal cure for their condition in the superior sound quality of Sony Walkman. The campaign broke with 5 and 10 second clips that appeared on the internet, mobile phones and television, and was designed to drive people to a specially created website. This was then followed by longer length clips uploaded to YouTube, culminating in several spots run on regional and local television supported by print and in-store activities.
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Editor - Ira Klein

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