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Denon: Denon VisYOUalizer

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To launch Denon’s new line of lifestyle-specific headphones and their ability to help you feel the music like never before, BBDO New York conceived the Denon VisYOUalizer. The microsite and app launch this week and were built by Jam3.
More than a demo of yourself wearing the headphones, the Denon VisYOUalizer shows people how it feels to wear headphones tailored to their lifestyle, and how they let you experience the music in a more engrossing way. After entering the microsite, or downloading the app, users just upload a photo, or activate their webcam, and magically see themselves transformed into a living, breathing, 3-dimensional music equalizer. They can then click and see different headphone models, and listen to related music, and learn about Denon products. App users can even sync and display their own visYOUalized image with their personal music library on their device.In sum, BBDO and Jam3 have created a moving, personalized experience that gets people excited and engaged in the product, delivering them something useful and fun that they can share with their social networks.
Credits Other credits

Senior Interactive Producer: David Ross

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