TV ad: Old Navy: Rockstar Runway

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This fall, Old Navy launches a universally flattering skinny jean for all. With more stretch added, The Rockstar Skinny Jean looks great on all shapes and CP+B figured that there’s no better way to invite everybody to rock their body in Rockstar Skinny Jeans than iconic boys band, the Backstreet Boys, and their megahit, “Everybody.”

Category Clothing & footwear
Client Old Navy
Agency Crispin Porter + Bogusky, Boulder
Country United States of America
Uploaded 20 September, 2012

Other credits

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

EXECUTIVE CREATIVE DIRECTOR: Jason Gaboriau

CREATIVE DIRECTOR(s): Robin Fitzgerald, Cameron Harris

ASSOCIATE CREATIVE DIRECTOR(s): Mara Evans, Tim Blount

HISPANIC SR. COPYWRITER: Jorge Ortega

COPYWRITER: Chelsea O'Brien

ART DIRECTOR: Mary Dauterman

VP/DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser

VP/EXECUTIVE INTEGRATED PRODUCER (MUSIC): Bill Meadows

EXECUTIVE INTEGRATED PRODUCER: Deb Drumm

JUNIOR PRODUCER: Jackie Maloney

PRODUCTION COMPANY & CITY: @Radical Media LLC, Santa Monica, CA

DIRECTOR: Dave Meyers

ASSISTANT DIRECTOR: Knoko Chapple

EXECUTIVE PRODUCER(s): Jim Bouvet, Frank Scherma

HEAD OF PRODUCTION: Cathy Dunn

PRODUCTION SUPERVISOR: Lisa Brugliera

LINE PRODUCER: Scott Cunningham

EDITORIAL COMPANY & CITY: Cut & Run, Santa Monica, CA

HEAD OF PRODUCTION: Christie Price

EXECUTIVE PRODUCER: Carr Schilling

EDITOR: Frank Effron

ASSISTANT EDITOR: Susan Kim

MUSIC COMPANY & CITY: Search Party Music, Portland, OR

PRODUCER: Sara Matarazzo

COMPOSER: Nicholas Wright

SOUND DESIGN & CITY: Lime Studios, Santa Monica, CA

ENGINEER: Rohan Young

PRODUCER: Jessica Locke

MUSIC TALENT: Backstreet Boys

PUBLISHING RIGHTS: Universal Music Group

MASTER RIGHTS: Sony Music Entertainment

PARTNER/MANAGING DIRECTOR: Steve Erich

EVP/GROUP ACCOUNT DIRECTOR: Danielle Whalen

ACCOUNT DIRECTOR: Kate Higgins

CONTENT MANAGEMENT SUPERVISOR: Melissa Krimm

CONTENT SUPERVISOR: Jessica Francis

CONTENT MANAGER: Jennifer Hanson

ASSISTANT CONTENT MANAGER: Alex Kirk

EXECUTIVE BUSINESS AFFAIRS MANAGER: Amy Jacobsen

COGNITIVE ANTHROPOLOGISTS: Lindsey Allison

Old Navy: Rockstar Runway

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Old Navy: Rockstar Runway

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