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Web Film
McDonald's Canada "Your Questions. Our Food.": Rancher for a day
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For years, McDonald’s has struggled with negative consumer perceptions about their food. To address the food myths and mis-information out there, we’re engaging Canadians in a fully transparent and open conversation with answers to all their McDonald’s food questions – even the tough ones.
Canadians can ask any questions on the website yourquestions.mcdonalds.ca and from there, a response team answers in the form of text, images and videos shot on-the-fly to every single question.
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