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Top 6: October 10th 2012

FedEx: Jingle

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Top 6: October 10th 2012
FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle. The app invites customers to input their business details which then become customizable parts of their very own 'jingle'.

It's another way FedEx is looking to increase engagement within its fast growing social community on Facebook. The app is intended to provide a unique, entertaining and interactive experience, taking the idea of "solutions that matter" from a reverse angle: there are many things FedEx can do to help your business succeed; a cheesy 'Jingle' isn't one of them.

The "Jingle Studio" app was created by BBDO NY, working with Caviar and Haus. It juxtaposes a low-fi interface with a new text-to-singing technology.
Credits Other credits

Senior Content Producer/Interactive Producer: Jesse Brihn

Executive Interactive Producer: Nicole Rannou

Integrated Media: HAUS, Los Angeles

Executive Producer: Jared Plummer

Producer: Giuseppe Lupo

Creative Director: Rasmus Blaesbjerg

Design Director: Steed Griffin

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