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Fastrack Tee Virus: Sun Glasses

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Top 6 this week
The t-shirt. Something that we all know so well and love, is to most, more than a piece of clothing. From slogans to graphic art, it occupies a space that is uniquely its own. So Fastrack decided to capture the essence of T-shirts and infuse it into a new range of products viz. bags, watches and sunglasses. The brief to Lowe and Partners India was simple: Tell consumers about a new and exciting product line based on the iconic T-shirt.

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