Fastrack Tee Virus: Measles

The t-shirt. Something that we all know so well and love, is to most, more than a piece of clothing. From slogans to graphic art, it occupies a space that is uniquely its own. So Fastrack decided to capture the essence of T-shirts and infuse it into a new range of products viz. bags, watches and sunglasses.
The brief to Lowe and Partners India was simple: Tell consumers about a new and exciting product line based on the iconic T-shirt.