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Outdoor

Clear Channel Singapore: Joyville


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To spread the joy of Cadbury Dairy Milk’s Joyville, a special place that lives in the imagination of every chocolate lover, Cadbury used select bus shelters to innovatively bring Joyville to life 24/7 with the use of Clear Channel's create! Saatchi & Saatchi used both sides of the 6-sheet panel, the top is covered with the 2D/3D fabrications of a roof which features the sign “Welcome to Joyville”. On one side, 3D pillars form a doorway, while on the opposite side of the panel; a peephole invites passersby to “take a peek through”. Users who sneak a peek will be made privy to the secret mythical land of Joyville, which comes to life inside the panel through the use of a strategically placed digital screen!
Credits Other credits

Creative Agency: Saatchi & Saatchi

Media Agency: Mindshare Singapore

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